The last day...

A hard day for Arborescence...

The famous web agency has worked all the day on its presentation.
Tomorrow it will be a big day. We have to convince our client to accept our strategy and advice. A big challenge!
Just for remember this day...

Shall we play tennis?

As everybody knows it's time for Rolang Garros tour. It is a great event in France, very famous and kind.
One of the partners of Roland Garros had an original idea: organize a virtual tennis tour. It's a good example of e-communication for young people.
It's a good way to play tennis and the website is fun. Have a look!

Level 6

As we have a specific background, we don't think about the same things and we always have different answers and referencies. This diversity is really rich and source of creation and discussion.
With a student blogosphere, you can learn more about concepts and technics of publishing (add links, pictures...), have more ideas.
I think this activity has a positive effect. It's fun to write about subjects and to publish it. And it's a good way to look for news, to keep contact with internet. The blogosphere is a special universe, you nearly feel obliged to publish an original content to be read.

Level 5

Three professions using e-communications skills:
Communication manager: to prepare an event, you can organize a visual conference to check all points. During the event, you can podcast the meeting for example to distribute to journalists or employees.

Internet project manager: before the implementation of a web site, you need to test it (link, color, quality of pictures...). With a webcam conversation, you can make a test with some users.

Intranet manager: If you work in a big group with subsidiaries overseas you need to recolt information for headquarter. To write an article, you can interview an employee about an internal event for example with a webcam conversation.

Level 4

The big difference is that the teacher is not physically with you in the class.
But the student can see on the screen his teacher and ear him as a TV program.
Finally you have a direct relation with the teacher, you can speak more than in a traditional classroom. You are more concentred and efficient in a short time I think.
Moreover you can do exercises on line and the teacher can check and correct it in real time.
But with our system, we can't create a real virtual group. That is the teacher can't have conversation with many students. We can't debate for example.

Level 3

To be sincere before being in Celsa, I didn't really know about podcasting. I discovered the concept with Loukouman who explained us what it is and how it works. So, I started to look for podcasts on radio web site but I thought it was difficult to download. In fact, I really discovered podcasting with Bob because I was obliged to find podcasts on internet and to create my self a podcast!
I was afraid of Itunes and in fact it's very practical. But it's not easy to use Audacity and to obtain a good result.


Today I am very interesting by podcasts and I would like to podcast everything. I become addicted to podcast! Thank you Bob.

Level 2

M-shopping gives the possibility to customers to buy with their mobile phone and also to buy from everywhere...
This new way of consuming applies some "killer apps" principles.

Outsource to the customer: the customer don't need anymore saler to find a product and to pay for it.
Treate each customer as a market segment of one: it allows to maximise the offers' personalization. With our profile companies know your age, sexe, profession, preferences.
Replace rude interfaces with learning interfaces: it avoids you some unpleasant times as waiting in a store to pay... and I think it's necessary to implement learning interfaces to simplify purchasing.
Destroy your value chain: it could suppress the retailer, store could be useless. Already many companies sell only with internet as E-bay.
Hire the children: it's interesting because young people have facilities with new technologies and it's possible they become m-shopping consumers quickly. They already do lot of things with their mobile phone, have habits to use it.

The advantages are various as freedom, easily, flexibility. The customers can buy from everywhere and at any time.
But I think it will reinforce individuality and decrease a part of social life. For lonely people, the only moment they speak in a day it's when they do shopping. And it could separate people who don't have a mobile phone or an internet access on it. Moreover with this way of consuming, people are more and more considered as only consumers.

Level 1

I have many sources of information and I use it depending the kind of research. My first reflex is to use a search engine as Google to receive a large choice of answers.

Concerning blogs, Technorati is a very good way to find blogs about a specific subject.
If I need to know more about concepts or technical information I prefer ask Wikipedia which is a good tool.
Others sources are the Journal du Net which is web site completly about internet, click companies, new technologies, new ideas of advertising and so on... And I sometimes read newspapers/books and watch a TV program on Direct 8 which is 8-FI.
Other strategy? I try to do my best with my brain!

E-learning strenghts and wiknesses

I think it's a good process for teaching, it is an alternative system to reduce distance, costs and create learning interfaces. It is a good combination with traditional teaching.
In fact you can learn with your computer and software at your own rythm. You don't need to go to school, you can stay at home. E-learning can be on line or not; you can work with a cd-rom.
For example, it's very practical for Australian children who live in desert. They can't go to school because of distance but they have class on line together with a connected teacher.
Or it is useful for a company which has employees overseas and has to train them.
But there are drawbacks also technic aspects. It's neccesary to have a good informatic system: right system to read cd-rom, to hear and to speak without echo, a good connection to internet.
This morning it was my first e-learning experience. It was strange to see teacher on the screen but I felt as he was here in the class. It was an original way to pass an exam.
Creative suggestions for e-learning: to have webcam conversation with different English people to improve understanding, to make role play with 2 students and others listen to and notice mistakes. Except MSN messenger I don't find software for e-learning...

A hard question... longtail marketing...

One longtail marketing strategy: it is a difficult question. The longtail is a potential market based on distribution and sales opportunities created by internet. One of the key factor is the store cost. To have a store is expensive and space is limited. While internet can reduce costs (no more store, big choice of products). Amazon and Mister Good Deal are good examples of longtail strategy with only online stores; they just have to manage stock and logistic.
Longtail marketing strategy allows to build market on products which make low sales or low profits. That's why the Da Vinci Code, a very successfull book, doesn't need a longtail marketing strategy. It's a bestseller and its sales volume can return on stores' high costs.

About EULA

EULA: it is a kind of contract between the producer and the user when you buy a software as Windows. It is a legal agreement which notifies the perimeter of allowing actions.

TV & radio on internet

• TIVO: it is a digital video recorder and a brand. It is a consumer video device which allows users to capture television programming to internal hard disk storage for later viewing.
• Time shifting: it is the process to record TV shows to a hard disk and to be viewed at a more convenient time.
• Pay-on-demand TV: you can buy a program and see it but only on time. Free and TF1 propose that service.
• Streaming media: it is media based on streaming information as radio or TV on line. You don't need to download programs. Direct 8 is a channel TV and it is possible to watch it live.
• Podcasting: it is a process to distribute audio or video files. It is different of streaming because you have to download file. But you can listen to it when you need with your mp3 key for example. Ipod proposes a practical tool to look for any kind of podcast.
  

Rights and e-communication

• Intellectual property: according to Wikipedia, that concerns people who create, invent artistic works as movies, musics, books... And laws protect these artistic works with copyright, patent... It is a difficult question because on internet you can share easily and freely. If you share your ideas it is generous but you risk to be victimed of "thief". When people share freely their technics (as how to use Audacity) it is a big benefit for community so I think it is a good thing. But give freely an illegal movie copy it's different.
  
• DRM: I think it is about individual rights but on internet; we can speak of digital rights because of actions made on internet by people. For example, when you buy something on internet, you need to be protected as in real life. A French web site about consuming on internet can help us about it.
  

Definitions

• Click and mortar company: a company which mixes business in real stores and on internet. At the beginning, Nouvelles Frontières sells travels in agencies and today too on internet.

• Pure dotcom company: a company which is only present on internet to make profits or give a service freely or nearly. Coup de Theatre can be a good example; it sells tickets for theatre at low cost and at last time only on internet.

• Monetize an internet model: I think it is a web site which works very well on internet (very good audience). Because of its success this web site can become a model and be monetized. For me, the best example is Google. But Meetic could be an example because it's a freely service even if you have more and more adversitings.
  

The podcast of the week-end

I have found podcasts about my passion: hikking. Erick Tseng, an alpinist, made an expedition to Everest in 2005. He broadcasted to us 21 episodes about his experience. Each day during his trek, he recorded a podcast episode describing his adventures and surprises. Listening to the podcasts!

Principles of a killer application

If you need, click here a killer application to know more about it.

1. Outsource the customer: I think that principle is often used on web sites specially for e-business. In fact, the customer must take in charge a part of the work alone.
Ikea: that famous furniture company proposes on its web site a 3D software to realize yourself your kitchen.

2. Cannibalize your markets: some companies decide to propose their business (or a part of it) on web site freely. So these companies take the risk to lose a part of business: if people are satisfied with service offered on web site, may be they don't buy anymore.
Via Michelin: that company sells maps and offers a service on web site to find your way to go everywhere; may be you don't need to buy a map anymore.
Petit futé: that touristic guide proposes on its web site lot of information which are published in the paper guide.

3. Treat each customer as a market segment of one : often you are welcomed on many web sites with a kind sentence as "Dear Sofie" or "Welcome Céline". That technic is especially used for e-business; net surfers are identified because they have a count. The customer is considered for himself and a personalized service is offered to him. Photoways is an example of a personalized welcoming and Fnac web site proposes personalized advice about books to help you to buy.

4. Create communities of value: Billetreduc gives some information about shows and consumers' advice and so propose a rich service.

5. Replace rude interfaces with learning interfaces: it is about unpleasant service, when you are waiting a long time to buy something or get information. It's important to implement learning interfaces which explain where you are in the process. An example: Glowria rents DVD on internet.

6. Ensure continuity for the customer: I am not sure to well understand that principle but I think that companies could offer a better service by limiting the gap between reality and internet La Poste.

7. Give away as much information as you can: Doctissimo is a web site which gives free information about health

8. Structure every transaction as a joint venture: I think the goal is to create a kind of network and to considere each net surfer as a potential partner to relay business. Aufeminin.com, a French web site for women, has a partnership with Meetic.

9. Treat your assets as liabilities: companies can considere its assests as liabilities to finally create opportunities, to find another way to make profits or to be successfull on internet. An example: Roche.

10. Destroy your value chain: with internet the classical chain is changing and some companies can sell directly to customer, without middlemen. Amazone: that company doesn't need store to sell.

11. Manage innovation as a portfolio of options: today companies have choice to implement many strategies. France Loisirs is a specialist of sales at home: it choose to do e-business and to diversify its activities with internet.

12. Hire the children: young people are very at ease with e-technology and often they push their parents to change habits at home. Garnier uses young people in its web site and their aptitudes to use internet.